Once, when I was still teaching Composition I at St. Petersburg College, I received a research paper on commercials. The paper itself wasn’t bad, but the author had misspelled the word “commercials” every single time. It became “commericals.”The misspelled word that I read over and over and over had a certain ring to it, and I have found myself mispronouncing it in my mind ever since. However, it’s not the spelling of commercials that draws my attention most but the repetition of the same commercial over and over during a thirty minute period. I am a fast-forward person on the TV, using my DVR to avoid commercials as much as possible. However, I can’t help but notice even at fast speed how often the same commercial is repeated. What a lost cause? Why should Cialis show me their message three times within thirty minutes when, if the commercials were spaced out, other potential clients of the medication would more likely be exposed to its benefits. I will admit that occasionally a commercial strikes my fancy, and I enjoy its repetition. Recently I have enjoyed the CVS commercial which announces the new CVS policy against cigarettes. The ad includes two gay men, something you don’t see too often.


About bobosbest

I am an 80-year-old retired English teacher whose writing goals are fulfilled by publishing these blogs. I have a wonderful married partner, Dimitris Tsitsiras, who is from Greece. Life is good and still an adventure.
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